Industry: Beauty & Wellness
Year: 2024
THE CHALLENGE
A beauty brand was struggling with plateau in growth. Fragile client base. Only one single channel to reach more people. " Influencer Marketing" And poor social media engagement rate.
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Although the product was decent. Few people know about it. And fewer bought. And fewer came back to buy again.
THE SOLUTION
To boost sales for such a brand. (And any business in the world). There are three primary was:
1- Jack up prices (without losing loyal customers).
2- Get more clients.
3- Retarget existing clients.
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In this case why not do all three?
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Jack Up Prices
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We time the announcement with a new collection reveal to capture customers excitement, give a clear heads up and the potential benefits and quality upgrades that the brand will provide as a result of this hike.
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Get More Clients
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Launch a powerful Meta ad campaign dedicated to sales only. Craft a rock-solid offer that people can't resist (bundle package for most on-demand mascara). Test over 10 ad creatives to pick a winner and draft an inspiring copy that resonates with target audience.
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Retarget Existing Clients​
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A compilation of past clients contact information or an email list is important to have this work. We launch an email marketing campaign giving exclusive bundle offers with high transaction size to loyal customers who trust the brand and more likely to buy.
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RESULTS
< $15 Cost Per Lead
$1M+ in Revenue
125%+ ROMI
