THE CHALLENGE
A premium skincare brand specializing in organic and dermatologist-approved products struggled with three key issues (Despite having high-quality products and a beautifully designed website):
​
-
Low Traffic: Their website wasn’t attracting enough visitors.
-
Low Conversions: The traffic they did get wasn’t converting into leads or sales.
-
Lack of Local Awareness: They wanted to dominate their local market but weren’t top-of-mind for consumers.
THE SOLUTION
We crafted a multi-channel strategy focused on visibility, trust, and conversions:
​
-
SEO Overhaul & Google Ads: We optimized their site for high-intent keywords like “organic skincare Riyadh” and ran targeted Google Ads to capture search-driven traffic.
​
-
Social Media & Influencer Collaborations: We launched hyper-local social media campaigns and partnered with local beauty influencers to boost engagement.
​
-
Conversion-Focused Website Updates: We simplified navigation, fleshed out product descriptions, and added intriguing calls to action, making it easier for visitors to purchase.
​
​
-
Email & Retargeting Campaigns: To nurture leads, we created value-driven personalized email sequences and retargeting ads that kept the brand on consumer's radar.
RESULTS
4X More Leads
280%+ Website Traffic
Top-ranked locally
Industry: Beauty & Wellness
Year: 2024